Our People
Meet ROI's Leadership Team

Scott Hein
Senior Partner & Founder
As one of the founders of ROI, Scott is dedicated to delivering the highest quality services to ROI’s clients. Since 1999, he has led the continued vision of quality deliverables, teamwork and value.

Bill Starks
Managing Partner
Bill leads ROI’s ERP practice. He has over 20 years of Infor/Lawson experience and a background in healthcare roles and is highly focused on maintaining a culture of growth and enthusiasm.

Chris Quimby
Partner, HIT Strategy and Services
Chris leads ROI’s Healthcare IT practice. He has extensive experience with a wide array of healthcare technologies supporting today’s multi-facility healthcare environments.

Melissa Ursi
Chief Operating & Growth Officer
Melissa serves as ROI’s Chief Operating Officer. Melissa has over 15 years of experience in employment law, business operations, talent acquisition and retention, and Human Resources.

Diana Van Blaricom
SVP, Strategy, Sales & Marketing
Diana leads the strategic direction of ROI’s ERP practice. She provides thought leadership on the latest industry trends and helps ROI’s customers align their technology needs to achieve organizational goals.

Lauren Holt
VP, Human Resources
Lauren is an experienced leader with a background in communications and healthcare industry. She leads ROI’s human resources and talent efforts.

Jeff Tennant
EVP, Healthcare IT Strategy & Services
Jeff offers more than 20 years of experience in IT, healthcare, and consulting. He manages several of ROI’s key strategic customer relationships while serving as a thought leader.

Brian Bennett
SVP, Shared Services & Infor
Brian leads ROI’s ERP staff development and manages existing and new client accounts, including overseeing project portfolios and resource scheduling. He brings over 20 years of Infor experience.

Kurt Reasoner
VP, Workday Practice
Kurt leads the Workday Practice, bringing over 25+ years of experience in healthcare IT. He’s a strategic leader known for successfully driving complex initiatives that deliver operational efficiencies, transform businesses, and optimize enterprise applications, including Workday solutions.

Ann Morris
Director, Human Capital Management & Payroll
Ann has over 25 years of experience in Human Resources Administration in a Healthcare Environment, including over 18 years working with Infor Lawson as both a client end-user and consultant.

Lynn Hamrick
Director, Finance & Supply Chain
Lynn is an Infor Certified Supply Chain Consultant who is a focused with over 25 years of experience in information services integration and business process redesign. She has over 20 years of experience implementing Infor products, including all Supply Chain modules.

James Stringfellow
Director, Workday Services & PMO
James leads the PMO with an emphasis on delivery, client strategy, and operational results. With a background in IT, operations, and executive leadership, he bridges the gap between technology and business needs for complex organizations.

Malcolm Jackson
Director, Technology & AMS
Malcolm leads ROI’s ERP Technical and Application Managed Services team. He is an Army veteran with over 20 years of experience in healthcare technology, that includes 15 years of implementing, integrating, training, configuring and maintaining ERP solutions.